Since our founding in 1999, NICETOWN has transformed from a curtain-focused workshop into a global leader in innovative home decor. Our journey began with a passion for blending European and American design aesthetics with Chinese precision craftsmanship. Over the years, we’ve expanded our product line to include rugs, bedding, and accessories, while staying true to our core mission: delivering elegant, functional solutions for modern living. We pioneered a technological leap, investing in automated production lines and AI-driven quality control systems. Today, our state-of-the-art factories feature robotic arms, smart logistics, and IoT-connected machinery, ensuring efficiency without compromising the artistry of our designs.