

About Us


Brand Evolution: From Craftsmanship to Smart Manufacturing
Since our founding in 1999, NICETOWN has transformed from a curtain-focused workshop into a global leader in innovative home decor. Our journey began with a passion for blending European and American design aesthetics with Chinese precision craftsmanship. Over the years, we’ve expanded our product line to include rugs, bedding, and accessories, while staying true to our core mission: delivering elegant, functional solutions for modern living. We pioneered a technological leap, investing in automated production lines and AI-driven quality control systems. Today, our state-of-the-art factories feature robotic arms, smart logistics, and IoT-connected machinery, ensuring efficiency without compromising the artistry of our designs.


Quality Beyond Compliance, Care Beyond Expectations
Quality is non-negotiable at NICETOWN. Every material is rigorously tested for safety and performance. Our automated inspection systems catch imperfections invisible to the human eye, while our QA team adheres to OEKO-TEX standards. But our commitment doesn’t end at production. We offer end-to-end customization services, from fabric swatch consultations to professional installation, backed by a 30-day satisfaction guarantee. As a brand built on listening, we use customer feedback to refine our processes and expand our offerings—proving that even in a high-tech era, human-centricity remains our compass.